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Welcome to Paperplane Collective!

My name is Cari Gray, creative director for Paperplane Collective.

Paperplane Collective is your gateway to the designer, thinker, illustrator or  photographer to help you deliver creative solutions for your organisation. Specialising in branding, editorial design, illustration and marketing, Paperplane Collective is committed to great design, better communication and a positive outcome.

About me:

Growing up in the San Francisco Bay Area, I was always drawn to typography and graphic design. I started studying in San Francisco at the Art Institute but wanted a change of scenery and to really challenge myself by getting out of my comfort zone. An opportunity came up for me to move to Christchurch, New Zealand to finish studying graphic design.

After finishing my degree and wanting to broaden my experience , I moved to Melbourne in 2012. It has been a very fulfilling experience. After 8 years, I finally moved back to Christchurch, I know how lucky I am and couldn't imagine living anywhere else at this point. This city is so full of art, inspiration, fashion, and amazing people and culture.

Where did the name “Paperplane Collective” come from?

A paperplane can be folded in many different ways for unique outcomes, here at Paperplane Collective we can adapt our skills to achieve the best outcome for your project. The name also encapsulates the network of creatives that we collaborate with.

What makes Paperplane Collective different?

I live in my client’s world to understand your needs in your brand, identity and culture. I strive to find the best solution for you. I can work with you/support you in a range of ways. I do the research, work within your budget and can manage the project on your behalf. I want you to get the most out of your experience.

Working with non-profits, NGOs, small businesses and government agencies has given me broad experience across a range of organisations making me uniquely placed to help you deliver your goals.

You aren't just hiring a graphic designer, you are hiring a team member who is as committed as you are to getting the job done.

What has been some of my favourite work environments?

Working with non-profits, NGOs, small businesses as well as government agencies.

Experience

Bachelors Degree

2008-2011 Visual Communication and Design

Paperplane Collective: Creative Director, 2011-Present

Branding, Illustration, Editorial Design, E-Marketing, Content Marketing, Database Management, Social Media, Consulting

Chef's Hat: Digital Marketing Coordinator

2013-2016- Enhanced Chef’s Hat Website to increase traffic- Designed advertisements, including email marketing, printed material and all in-house articles.- Compiled market research, including monitoring Chef’s Hat’s website and social media analytics- Coordinated social media strategies and content- Demonstrated administrative and database management support (Exonet and WebNinja Configuration)

Contact for a free quote

hello@paperplanecollective.com